Strategy. Growth.
Brand. Leadership.
A career of marketing leadership across the GCC, the Levant, Europe, and North America. Currently Head of Marketing at Badami Holding, Dubai.
Marketing built on results, not slogans.
Mohammad Hijazi has spent his career building marketing that works, across the GCC, the Levant, Europe, and North America. He now heads marketing for Badami Holding, running A-MAP Group and ASIMCO Global across the UAE and more than eighty international markets, covering everything from batteries and lubricants to service centers and mobile automotive services.
His work has reached 175 clients in over forty five countries, spanning automotive, retail, technology, government, and non-profit sectors. Before moving into corporate marketing leadership, he worked as a journalist and editor, ran communications for EU crisis response programs, and led a regional youth organization across nine countries. He also trains marketers directly, having taught more than twenty five thousand professionals through workshops backed by Google, Meta, and Microsoft.
"Marketing is not decoration on top of a business. Done right, it is the business: the clearest, fastest way to turn what an organization builds into something people actually choose over everything else competing for their attention. Most companies treat it as the last thing they fund and the first thing they cut. I've spent my career proving it deserves the opposite, and building the teams and strategy to show it."
Mohammad Hijazi
International experience.
A career built across five regions and more than forty five countries.
Egypt, Iraq, Jordan, Kazakhstan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, Turkey, UAE
Estonia, France, Germany, The Netherlands, United Kingdom
China, India, Indonesia, Japan, Malaysia, Nepal, Sri Lanka, Taiwan
Benin, Cameroon, Cote d'Ivoire, Djibouti, Ethiopia, Ghana, Kenya, Madagascar, Mauritius, Niger, Nigeria, Rwanda, South Africa, Togo, Tunisia, Uganda
Canada, Mexico, Panama, United States
What an engagement covers.
Eight areas Mohammad works in, on their own or combined into a full program.
Strategy development
A structured plan, not a series of random posts. This covers market research and competitor analysis, target audience and voice, a yearly content and campaign calendar, a posting schedule, and the measurement points to track it all.
Content creation and production
Content calendars built weekly through yearly, copywriting and translation, graphic design supervision for posts and campaigns, video production oversight, and management of editorial teams of any size.
Channel management
Running Facebook, Instagram, LinkedIn, Snapchat, and TikTok day to day. Community outreach, building groups around an industry, and live coverage of events as they happen.
Monitoring
Setting up monitoring for a project and its keywords, daily tracking of communities and web mentions, and escalating anything that needs attention the moment it comes up.
Online advertising
Certified campaign management across Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Ads, built around a set budget and the audience most likely to respond to it.
Public and influencer relations
Campaigns built on a network of 300+ influencers, bloggers, and media contacts across TV, print, radio, and online. Press releases and articles written in Arabic and English and sent to 500+ outlets.
Event management
Events built from scratch, conference booths, sponsorships, press conferences, and competitions, plus online events on Zoom and similar platforms, from webinars to press meetings.
Team building and training
Hiring and structuring a marketing team, setting workflows and responsibilities, and running the hands-on training that gets a team executing at a higher level.
Topics Mohammad trains on.
More than 25,000 people trained across 20+ countries. Sessions run for companies, agencies, startups, or individuals, and topics can be combined or built around a specific request.
Strategy, AI, and leadership
Growth and performance
Brand and communication
Industry-specific
Career and practice
Social media fundamentals
Other topics available on request.
Short sessions to get a feel for it.
Roles that shaped the work.
A selection from across corporate marketing, media, and public affairs.
Trained and certified by the organizations that matter.
What colleagues and clients say.
"An amazing trainer with real leadership and motivational skills, someone who goes beyond what's expected and is a great fit to work with."
Jordana S."Everything I learned about social media, I learned from Mohammad, a true guru who teaches with patience and never stops learning himself."
Rhea N., Head of Strategic Planning, its. communications"A social media marketing genius, with deep knowledge across business, technology, and analytics, and someone sought after globally for his advice."
Nancy Y., International Trade & Development"Founded the Online Collaborative at AUB with real vision for how the world would communicate, and was a generous teacher and mentor along the way."
Loulwa K., McKinsey & CompanyStart a conversation.
Prefer to email directly?
hello@mohammadhijazi.com